About Us

Playmas Montreal Cultural Association
established in 2000 as a non-profit, promotes Caribbean culture and provides a wide range of Caribbean cultural and social development programs to the Black and Caribbean Canadian community. Playmas Montreal is in the vanguard for showcasing Caribbean cultural and artistic talents. For the past 15 years our Association has staged the highly successful A Taste of the Caribbean Festival,** which has awarded scholarships to disenfranchised youth in the City of Montreal. Montreal Caribbean Fashion Week (MCFW), produced by Playmas Montreal Cultural Association, intends to highlight what Quebec’s Caribbean fashion industry has to offer, at the same time building and generating business for Caribbean stylists. Among our main objectives is educating today’s youth to achieve their career goals and indeed their full potential.


Playmas Montreal Cultural Association has initiated other cultural events:  A Taste of Tea, a glorious tea event, and Caribbean Rum Splash, a unique and thrilling event that focuses on the exquisite art of blending fine cane spirits in cocktails, never before sampled in Montreal. Savvy rum aficionados will discover a truly remarkable range of fine rums from the Caribbean and enjoy the excitement of mouth-watering island dishes.



Founded by Gemma Raeburn-Baynes, The Montreal Ebony Models (MEM) has been producing fashion shows since 1980. Through the years, over $1.5 million have been raised for various charities in and around Montreal, including The Jewish General Hospital Hope and Cope, YM/YWHA, Negro Community Centre, Children’s Wish Foundation, Canadian Cancer Society, Montreal Children’s Hospital and The Canadian Sickle Cell Society, to name a few. MEM has also discovered and developed many successful models and actresses who have gone on to Europe, other parts of Canada, the United States and the Caribbean.  In 2004, The Montreal Ebony Models celebrated 25 Years of Style with the launch of the clothing line of Runner, Ben Johnson.